The face of SEO changed massive in the early part of 2012 just when everyone started to get to grips when Google Panda update and the need to bring content to the front of their sites and SEO activities they released the Panda update which made everyone look at their link reputation as well as a closer look at their on page SEO.

The ODST team use a number of tools and although our own SEO strategies haven’t change in recent months we’ve had a number of clients and partner site start asking about how they can keep ahead of the curve, as with many things in SEO there aren’t really any quick wins and company that promise them should as a general rule be given a wide berth but there are a number of quality tools out there that will help you optimise your efforts, so here is ODST’s rundown of some of the tools we use and why.